The Globe wanted to convey their depth and breadth of information offerings so I achieved this by tapping into a humorous insight that their adult target audience could relate to.
A watering can isn’t exactly a high-interest product. So to rise above the commodity status, I created a brand voice and look that highlighted the product's ergonomic appeal and sustainability benefits.
Unlike Major League Baseball, Collegiate baseball is still affordable and accessible to fans so I emphasized the fun and charm of the experience with these wild postings.
To help introduce PNC Bank’s new “Virtual Wallet”, we created Wallet World, a fun, interactive online game to promote product features while also educating consumers on how best to save.
The client wanted me to capture the essence and authenticity of their brand for equestrian raincoats so I used green to symbolize nature and the elements while adopting a san serif font to convey strength and stability with a contemporary flair.