https://www.edwardhparks.com/contact daily 0.75 2022-06-22 https://www.edwardhparks.com/about daily 0.75 2024-01-31 https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/ce2fe668-e4ae-4be5-b4f9-cb93ca360e2f/Ed_photo_BW.jpg About Hello, I'm Ed, a Product Designer with over 20 years of experience in design, serving as an Art/Creative Director for notable clients such as PNC Bank, ALDI, and General Motors. I have a proven track record of delivering impactful and award-winning campaigns, including being recognized by One Show and Communication Arts. https://www.edwardhparks.com/work daily 1.0 2024-01-15 https://www.edwardhparks.com/work/project-one-9n8w6 monthly 0.5 2022-05-19 https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/d785cdb3-39cb-45f5-8392-37921a08e410/towfiqu-barbhuiya-3aGZ7a97qwA-unsplash.jpg Foresight - Foresight - Problem People start a budget when they experience a significant life event but don’t stick with it. There’s an opportunity to make budgeting manageable and educate people about finances. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/ad3ffb7e-0eeb-4747-9c59-efd1d3024166/designthinking_retouched.png Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/88f7e8a4-3bc6-4f64-ad20-a0a9e913ae8b/Heuristic_analysis_capstone_competitors_R113.jpg Foresight - Foresight - Empathize: Competitive Analysis Based on high downloads and good reviews, I compared three apps using the Heuristics of Aesthetic and Minimum Design the Match between System and Real World and User Control and Freedom. All three apps didn’t offer much in the way of educating their users about their money and financial planning. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/3b63fbcf-2b13-4a08-859a-ab496b5bb8e5/learn_about_budgeting+copy.jpg Foresight - Foresight - Q: How did you learn about budgeting? Close to 58% of people learned on their own. This question supported the assumption that people are looking to learn more about their money. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/d7695e4b-aecd-463a-82bd-de592243af12/Knowledge_of_budgeting+copy.jpg Foresight - Foresight - Q: How do you describe your knowledge of budgeting? In my research I learned that close to 50% of respondents described their knowledge between fair and poor so education is an area where financial apps can clearly improve. Based on 33 responses. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/7834d39b-a389-4af8-8d39-4c9fd5e05917/1576249291600.jpg Foresight - Foresight - Empathize: User Interviews The screener survey uncovered some good questions for me to explore that reiterated the need for the user to learn more about budgeting. “It would be good to have an educational element built into it.” https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/8f879a52-f21b-4313-a85e-4dfe517cce29/Screen+Shot+2022-05-12+at+2.38.34+PM.png Foresight - Foresight - Define: Affinity Map Some key insights from the five people I interviewed: • People don’t consistently budget and they need to be engaged with the app to keep using it. • People were not taught about budgeting, so there seems to be a lack of how to do it. • People get overwhelmed because budgeting apps are not always intuitive. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/648cdc90-aef3-47dd-b5a8-4800862d0e9d/Capstone_personas_R1Roger.jpg Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/2c05182a-6869-4a17-8241-a4f62fa1bf43/Capstone_personas_R1Jasmine.jpg Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/94813832-e403-4f91-84e3-6b0ad202361b/casestudy_sketches.png Foresight - Foresight https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/f1f8feb0-79e6-4430-854f-be797c082716/style_guide.png Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/35238f98-468a-4aed-9501-281833faf443/High-fidelity_prototype+_screenshot.png Foresight - Foresight - Make it stand out It was essential to have learning features like Foresight Facts that would give you timely information and the Learn Section with more in-depth articles to make better informed financial decisions. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/dc222031-8c12-43cd-8de2-2905bbcb10e7/usability_test_screens2.png Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/6990863a-5208-49e4-a2c1-ecc8adc31454/usability_test_screens.png Foresight - Foresight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/106844be-db87-4ed2-af2d-d5a81a5ec0de/morgan-housel-bY5OUwKx3XU-unsplash.jpg Foresight - Foresight - Learnings and reflection What worked: Conducting research interviews was a fun way to learn about the user’s money behavior. What didn’t work: I fell victim to my own biases and had to redirect myself back to think about the user. What would I do next time:? I would ask better questions to really take advantage of the the users I interviewed. I would conduct more usability testing throughout the process to ensure I was on strategy. https://www.edwardhparks.com/work/gallery-pal monthly 0.5 2022-06-23 https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/c46f2240-07fa-44e3-a050-4dea34d63660/stale-grut-f5MWSw11jjo-unsplash.jpg Foresight - GalleryPal - GalleryPal Sprint The project was a five-day Google Ventures Sprint modified for Springboard to be done by one person. My role as the sole UX Designer was to work the full Design Sprint from mapping, sketching, deciding, prototyping and testing. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/1654730510124-MZJKFSCQ0UW50JZ7GE3S/diogo-fagundes-XvQkiEkLrss-unsplash.jpg Foresight - GalleryPal - Problem GalleryPal wants to design a way to improve the experience of viewing art in a museum or gallery. Solution A mobile app that serves as your art guide where you snap a picture of the art piece and it will let you pull up some fun quick facts with the opportunity to dive deeper for more details. It also offers a way to purchase a print of the pieces you like. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/12e29353-1067-466b-b9d8-873a7272b396/Persona-1+copy.jpg Foresight - GalleryPal - Make it stand out The persona was supplied for me as part of the project. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/e125d4b4-cad4-4475-9098-a75644c8e8dd/sprint_journey_map.jpg Foresight - GalleryPal Creating a user map helped me to walk in user their shoes and experience from their point of view. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/510a024c-6997-4bf1-b577-6cbdae3d727f/gallerypal_sketches_1.jpg Foresight - GalleryPal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/14e58970-93d7-46d2-9fd8-f7580bc9dc07/gallerypal_sketches_1.jpg Foresight - GalleryPal - Make it stand out Ensure I addressed the HMW’s. How might we let people experience the art when it is too crowded to get close to it? Taking a picture allows you to learn about the artwork from afar. And How might we get concise information about the art without pouring through long articles? I wanted the user to have knowledge in layers with quick facts with the option to go into more detail about the artwork. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/3c306788-3572-4cb7-aded-abe2005ecfdb/gallerypal_sketches_2.jpg Foresight - GalleryPal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/4018978a-3e98-44af-b6c3-8911ce00444d/Hi_Fi_protoype.png Foresight - GalleryPal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/fa3ed8f9-fae0-4eb4-bc22-07ce3e83a9e2/jud-mackrill-qnt9iigV444-unsplash.jpg Foresight - GalleryPal - Day 5: Usability Tests From Day 2, I started recruiting participants including friends, family, and fellow Springboard students. All testers were in the age range of 25 -60 and were familiar with mobile apps and visited museums. To test the participants, I scheduled zoom calls with each of them and gave them the link to my prototype. Once we were online, I gave the following tasks: Tasks to be performed. Where would you go to learn more about Vincent van Gogh? Can you give me an interesting fact about van Gogh? Can you tell me something about his medium brush strokes? Can you tell me where I could view this piece? So, where would I go if I wanted to purchase a reprint of this painting? https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/e0efb56f-4e09-4471-80b7-6f5885ef0eac/galleryapp_pnone_logo.png Foresight - GalleryPal - User Insights And Reflection What worked: Taking a picture of the artwork allowed users to get quick facts about the piece especially when you physically can’t get near the artwork with the option to get more detailed information What didn’t work: Naming the collections of work “gallery” for a gallery app was confusing and should have been labeled favorites. What would I do next time:? I would ensure that that prototype had more hot spots to help with user flow. I would consider an audio feature so that you can listen and learn about the art while looking at it. https://www.edwardhparks.com/portfolio-1 daily 0.75 2024-01-31 https://www.edwardhparks.com/portfolio-1/advertising monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/5c73f551-e22b-4f08-8b09-059c83e0244c/Globe_billboard.jpg Design - Pine Street Inn The Globe wanted to convey their depth and breadth of information offerings so I achieved this by tapping into a humorous insight that their adult target audience could relate to. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/882f5829-c030-405b-8911-f216a5563368/keira_bustop_flower.jpg Design - Pine Street Inn https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/2418dfa7-4da4-4def-813a-f5129dbdf091/keria_recycle_transit.jpg Design - Pine Street Inn A watering can isn’t exactly a high-interest product. So to rise above the commodity status, I created a brand voice and look that highlighted the product's ergonomic appeal and sustainability benefits. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/19dbfb80-7773-472d-84b8-134b0d7bf5ed/Free+Outdoor+Wrinkled+Poster+Mockup+copy.jpg Design - Pine Street Inn Unlike Major League Baseball, Collegiate baseball is still affordable and accessible to fans so I emphasized the fun and charm of the experience with these wild postings. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/f8a9a12f-4782-4a97-804d-235ac44bb21e/macbookpro_2014-Recovered+copy.png Design - Pine Street Inn To help introduce PNC Bank’s new “Virtual Wallet”, we created Wallet World, a fun, interactive online game to promote product features while also educating consumers on how best to save. https://images.squarespace-cdn.com/content/v1/62741dbe78a3e62d9ee1dbbe/8a873d58-d3d9-4819-b9b0-f67fa96733fb/muddy_creek_logo.jpg Design - Pine Street Inn The client wanted me to capture the essence and authenticity of their brand for equestrian raincoats so I used green to symbolize nature and the elements while adopting a san serif font to convey strength and stability with a contemporary flair.